INTRODUCING

The Social Media Launch Pad

A new online course that teaches you the essentials of using social media to grow your business — while making it as easy and painless as possible!

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Hi there and welcome! I'm Erinn Steringa, a social media strategist who specializes in helping small business owners, entrepreneurs and side-hustlers just like you.


I'm so excited to be offering this two-week online course designed to teach you the essentials of social media marketing.

Through step-by-step tutorials, live q&a sessions and one-on-one support, this course will show you exactly how to grow your social media following, plan and create content with ease, and increase your overall revenue — all while helping you get the most out of your marketing in the least amount of time.

Before I tell you more about this course, let's make sure you're a good fit...


You're right for The Social Media Launch Pad if you’re looking for a social media course that shows you how to efficiently use social media to promote your small business or side-hustle without having it take over your life or add tons of extra work to your already crowded plate. 

You're in the right place if you are:

  • A small business owner, service provider or side-hustler who’s been doing your own social media for awhile, but you aren’t getting the results that the time and effort you put in deserve
  • A new small business owner, service provider or budding entrepreneur just starting out and you want to put your best foot forward on social media
  • You have a general idea of what you should be doing to grow your business on social media, but you struggle to carve out time for it in your busy schedule and need a system to help you stay motivated, consistent and inspired.

The Social Media Launch Pad is all about giving you the tools, inspiration and unparalleled support to create a successful and profitable social media presence for your business — on your terms.

Sound good? Read on...

By the end of this course,

you will have…

 

  • Crafted a powerful social media strategy for your business

    ...with a clear sense of what, when, where and how often you’re going to post to get the results you want.

  • Given your Instagram and Facebook profiles a total makeover 

    ...so they make a winning first impression and convert casual visitors into followers, fans and customers.

  • Discovered game-changing planning strategies 

    ...that allow you to plan an entire month’s worth of social media posts in 90 minutes or less.

  • Learned how to create scroll-stopping images

    ...from taking great photos on your smartphone to sourcing free stock photography and creating professional-looking graphics.

  • Mastered the art of writing captions that captivate

    ...engaging your audience and motivating them to take action.

  • Learned how to use Instagram Reels and other video tools

    ...to reach new audiences and take your social media strategy to the next level.

  • Learned the secrets that allow you to work *with* the algorithms on Instagram and Facebook 

    ...so you can set yourself up for social media success.

  • Gained a invaluable suite of social media tools (that are free or nearly free!)  

    ...to help you reach new audiences, build customer relationships, and make more sales! 

“Erinn was a huge help to my husband and I, who were just entering the world of being small business owners. She shared her expertise and guided us through the social media world with patience and also provided us with very useful resources. She was readily available to us to answer any questions and helped us to create a vision and framework for our business’s digital marketing. She was a pleasure to work with and we highly recommend her services.”

- Dana M., Small Business Owner

 

“We are beyond thrilled with the work that Erinn has done for our nonprofit. Over the last year, she's more than tripled our following using only organic growth tactics (i.e., no paid ads). She achieved this by having a clear vision of our brand, producing thoughtful and engaging content, and genuinely understanding who our audience is and what our community is all about. We are so thankful to have her expertise guiding our online presence!”

- Allison V., Nonprofit Founder

 

"I had the pleasure of working with Erinn as we launched my new business. She pushed me outside my comfort zone and helped me dig a little deeper as to what my message and brand was going to be. Erinn is a wonderful listener, and a very calming presence which is much needed in the world of social media. I would have never had the confidence or knowledge that I have now if I didn’t have the jump start from Erinn."

- Courtney H., Retail Business Owner

 

What’s Inside The Social Media Launch Pad

 

Module 1

Getting Strategic

Want to get more from your social media marketing in the least amount of time? It all starts with a strategy — and this module will set you up with the strongest possible foundation to get the results you want.

Module Highlights:

In this module, you will:

  • Get crystal clear about what you want social media to do for your business — and how to make it happen.
  • Identify the social media platforms that are going to yield the best results for your business — from Instagram and Facebook to TikTok and LinkedIn!
  • Learn how to harness the power of "selling without selling" — i.e., the secret to using social media to make more sales by building that crucial know-like-trust factor with your audience.
  • Discover the secret to finding your dream audience on social media (so you can start making them your dream customers and clients!).
  • Learn why "more" isn't necessarily "more" when it comes to social media (i.e., why it doesn't have to be overly time-consuming or take over your life!), and how to work smarter not harder to reach your goals.
Module 2

Developing a Winning Content Strategy

Get ready to say goodbye to waking up with that dreaded "ugh, what am I going to post on social today??" feeling and start feeling confident and in charge of your social media destiny! 

Module Highlights:

In this module, you will:

  • Envision your business beyond just the products or services you offer, and start thinking about your business as a true brand.
  • Learn how to get inside your dream customer or client's head and uncover the types of content they really want to see from you.
  • Identify the core image and caption types that are going to work best for you, so you can put your social media strategy on rinse and repeat!
  • Determine when and how often to post to get the results you're after.
  • Learn how to put it all together so you can literally plan an entire month's worth of posts in a single sitting (1.5 hours or less!
Module 3

The Art of Creating Scroll-Stopping Content

Trust me when I say this module is a total-game changer for your social media marketing!

All those secrets to creating striking images, gorgeous videos and attention-grabbing captions? This is where I pull back the curtain and give you the inside scoop!

Module Highlights:

In this module, you will:

  • Learn how to take stunning photos and videos for social media using only your smartphone (and how to easily edit them there, too!)
  • Discover the secret to creating scroll-stopping graphics and where to find free images online when you don't have the time or budget to create your own.
  • Learn how to create Instagram Reels so you can start reaching an infinitely broader audience and really showcase what you have to offer.
  • Master the art of writing scroll-stopping captions for your posts, and how to customize them for Instagram, Facebook, TikTok and more. 
  • Learn how to strategically use hashtags to expand the reach of your posts and connect with your target audience.
  • Bonus! Learn how to create fun & easy videos for TikTok to jumpstart your growth!
Module 4

The Social Media Blueprint for Growth

Here's where it gets REALLY exciting — this is where we put it all together and super-charge your efforts with some tried-and-true hacks for social media growth! THIS is where the social media magic truly happens.

Module Highlights:

In this module, you will:

  • Give your social media profiles a total makeover so they're optimized to turn casual visitors into followers, fans and customers!
  • Put the "social" back in social media by learning how to engage with your audience, build meaningful connections and deliver amazing customer service.
  • Learn the ins and outs of doing giveaways, influencer collaborations and more to super-charge your social media growth.
  • Get clear on which social media analytics matter, so you can measure and assess your progress and results, and stay motivated and inspired for the road ahead.

When you enroll during this special time period,

you’ll get:

 

The Social Media Launch Pad
(A $1,797 Value!!)

 

  • 4 Modules

    From getting strategic and developing a winning content strategy to mastering the art of scroll-stopping content and putting your social media on the fast-track for growth, this course covers it all!

  • 10 Lessons

    Each one is delivered daily, from Monday to Friday, in a bite-size 10-15 minute videos that you can watch whenever is most convenient for you. 

  • Live Q&A Sessions with Erinn

    You'll have plenty of face time with me to have your questions answered during these live online q&a's. P.S. I'll also be available for one-on-one support!

  • A Private Course Facebook Group

    In this private community, you can connect with your fellow students, share your wins and get your burning questions answered by me ASAP so you can stay motivated and keep your social media strategy moving forward.

  • Lifetime Access to the Course and All the Materials.

    Not sure if you can complete the course within the two weeks? No problem! You'll have lifetime access to all the course materials, so feel free to take the course at your own pace.

Plus These Bonuses to Help You Take Your Social Media Game to the Next Level:

 

Bonus 1

Canva 101 Tutorial

A free graphic design tool for non-graphic designers? Yes, please! Canva is a must-have tool in any small business owner's toolbox.

In this one-hour online tutorial, I'll walk you through some of the amazing things you can do with this free design app, so you can start using it ASAP to take your social media graphics to the next level.

(A $97 Value)

 

Bonus 2

TikTok 101 Tutorial

Curious about whether TikTok has the potential to help you grow your business? Consider this your personal tour of this wildly popular (and controversial) video-sharing app!

In this one-hour tutorial, you'll gain a better understanding of how TikTok works, how to use it to create attention-grabbing videos and how to find your place in the TikTok-verse.

(A $97 Value)

Bonus 3

The Social Media Inspiration Audit Tutorial

This topic is one of my personal favourites!

In this one-hour session, I'll show you how to conduct your very own social media "inspiration audit."

It's all about learning how to scope out the competition and assess their social media performance, and gather inspiration to take your social media presence to new heights.

(A $97 Value)

Plus You'll Be Backed by a 14-Day Money-Back Guarantee!

Believe me, I get it — when you're a small business owner, entrepreneur or side-hustler just starting out, every dollar counts!

It's not that you're not afraid to invest in your business growth — you just want to make sure that you're going to get a clear return on your investment.

That's why, if you've gone through the course and don't feel like you've gotten your money's worth and more, I'll offer you a full refund. 

Simply reach out to me, show me you've put in the work, and I'll refund your payment in full. 

Frequently Asked Questions

If you're thinking, "this sounds amazing, but I'm still not 100% sure," keep reading...

The Social Media Launch Pad is PERFECT for you if...

  • You've just started your business or side-hustle, and you want to get your social media marketing off to the best-possible start, or
  • You've been doing your own social media for your business or side-hustle for awhile, and just aren't getting the results you want, or
  • You struggle to find time in your busy schedule to plan and create your social media content, and would LOVE to have a system to help you stay motivated, consistent and inspired, or
  • You need social media results fast and you don't have time to waste on ineffecient strategies that don't give you a return on investment.
  • You have no interest in a high-pressure bootcamp — you want to learn at your own pace with a patient, knowledgeable instructor who truly wants you to succeed (that's me!). 
  • You're ready to let go of the stress, frustration and second-guessing, and start achieving real results!

If you've made it this far, chances are...

...you already know that a strong social media presence is the missing ingredient in your business's overall success. 

You know your business has so much potential — if only you could spread the word!

That's exactly why I created The Social Media Launch Pad.

I wanted to package all the social media tools and advice I share with my one-on-one clients into a single, affordable, online course that small business owners and entrepreneurs could benefit from.

So are you ready to take the leap? 

Are you ready to get the blueprint for real social media results for your business? 

Then this is the course for you, my friend!

And with a 14-day money-back guarantee, you've got nothing to lose and everything to gain.

I can't wait to see you there!

Erinn